UTM Builder
Create UTM-tagged URLs for campaign tracking
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan
Identify paid search keywords
Differentiate content/links that point to the same URL
UTM Parameters Explained
Source: Where the traffic comes from (google, facebook, newsletter)
Medium: The marketing channel (cpc, organic, email, social)
Campaign: The specific campaign name (spring_sale_2024)
Term: Keywords for paid search campaigns
Content: Differentiate similar content (button_red, button_blue)
About UTM Builder
How to Use the UTM Builder
- Enter your landing page URL - The page you want to track
- Use a preset or enter custom parameters
- Fill in required fields - Source, Medium, Campaign
- Add optional fields - Term, Content (if needed)
- Copy the generated URL - Use in your marketing campaigns
- Save links for batch operations
UTM Parameters Explained
utm_source (Required)
Identifies which site/platform sent the traffic.
| Example | Use For |
|---|---|
| Google Ads, organic search | |
| Facebook posts/ads | |
| Twitter posts | |
| newsletter | Email campaigns |
| LinkedIn posts | |
| partner_site | Referral links |
utm_medium (Required)
Identifies the marketing medium/channel.
| Example | Use For |
|---|---|
| cpc | Paid search (cost-per-click) |
| organic | Organic search results |
| social | Social media posts |
| Email campaigns | |
| referral | Partner/affiliate links |
| display | Banner ads |
| video | Video ads |
utm_campaign (Required)
Identifies the specific campaign.
| Example | Description |
|---|---|
| spring_sale_2024 | Seasonal promotion |
| product_launch | New product campaign |
| brand_awareness | Awareness campaign |
| newsletter_jan | Monthly newsletter |
utm_term (Optional)
Identifies paid search keywords.
Use for: PPC campaigns to identify which keywords are performing.
utm_content (Optional)
Differentiates similar content or links.
Use for: A/B testing different ads, buttons, or link placements.
Best Practices
- Be consistent - Use the same naming conventions
- Use lowercase - Avoid case-sensitivity issues
- No spaces - Use underscores or hyphens
- Be descriptive - Make names meaningful
- Document everything - Keep a spreadsheet of campaigns
- Don’t use on internal links - Only for external traffic sources
Common UTM Templates
Email Newsletter
?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digestFacebook Ad
?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_content=carousel_adGoogle Ads
?utm_source=google&utm_medium=cpc&utm_campaign=brand_keywords&utm_term=your+brand+namePartner Referral
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